Meet

“Strangers are just friends waiting to happen.” -Rob Mckuen

We meet to discuss your desires for your business, the message you want to convey, and how you want to differentiate yourself in the market. I ask lots of questions then send a recap of what we discussed.

Research

“Research is seeing what everybody else has seen and thinking what nobody else has thought.” -Albert Szent-Gyorgyi

I research the market, competitors, and brands you like the look of. I gather inspiration images based on research, your business, and ideas for how to convey your message.

Inspiration Board & Color Palette

“Design is the intermediary between information and understanding.” -Hans Hoffmann

I create an inspiration board that guides the look and feel of the brand. I select colors based on color psychology that invoke the intended feelings. We meet to review and make sure all images and colors work.

Logo Design

"A logo derives meaning from the quality of the thing it symbolizes, not the other way around." – Paul Rand

I evaluate what we discussed, the research, and the inspiration board, then design several options for you to choose from.

Secondary Logo or Submark

“Good design encourages a viewer to want to learn more.” - Alexander Isley

I design a complimentary logo to go with the main logo. In different designs, this can be used in place of the logo to represent the company.

Prints

“Every great design begins with an even better story.” - Lorinda Mamo

I hand sketch and design prints that can help bring your brand to life when used as backgrounds, borders, or a special element.

Typography

“Typography needs to be audible. Typography needs to be felt. Typography needs to be experienced.” - Helmut Schmid

There are millions of fonts out there. Which ones are right for you? I comb through options to land on a Heading, Body, and Accent font that help represent your business well.

Design Elements

“Style is a way to say who you are without having to speak.” - Rachel Zoe

I hand sketch design elements that can be added to your website, socials, or printed material for that extra flair.

*Items included in branding package may vary based on business needs.

THE PROCESS